Projects – IHT Luxury Conference 2011
International Herald Tribune
Hot Luxury 2011
Amidst the vivid flora of the Brazilian rainforest, OPIUM gave vision to the Hot Luxury Conference, hosted by the International Herald Tribune, by twining man-made luxury with natural opulence.
„There is no better designer than nature”, the late Alexander McQueen once said, and we made this apparent in our virtual ride through an imagined rainforest where tropical flowers spill forth gems and petals unfurl to reveal a leathery fruit of belts. We were in Sao Paulo at the 2011 Hot Luxury Conference where the majesty of nature was wedded to the most elegant standards of luxury design.
Hosted by fashion editor/provocateur Suzy Menkes and attended by some of the hottest names in the fashion industry (Mario Testino, Diane von Furstenberg, Christian Louboutin, Carolina Herrera, and Sarah Burton), the world’s leading luxury business conference demanded an audio-visual experience that addressed both design principles as well as the delicate ecology of the environment where the conference took place.
Each morning and during the breaks, the audience was greeted by this two minute video, an alluring tour through a botanical garden of desirable objects–man-made and natural–set to an original Brazilian drumbeat also composed by us. Quilted in this experience, a message of environmental sustainability.
