CNI Luxury Conference, Seoul 2016 viral campaign

The city of Seoul takes a look at high luxury, through the lens of Suzy Menkes.
We took her 2D digital avatar – and brought it to life in a 3D world.

From Gyeongbokgung Palace to the shell-sculpture Spring, Suzy’s Pompadour-coiffured alter-ego scours the most fabulous sights. Pencil, notepad – and even iPad – in hand.

It’s the world’s most famous fashion journalist preparing for Condé Nast Future Luxury 2016.
And busting a move to some impromptu K-Pop beats.

It’s a glimpse of the leading edge. All thanks to Suzy Menkes, and our Creative Director, Joerg Zuber.

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